Only launched recently (2 weeks ago), Facebook Attribution looks at determining the cause of a conversion – like where did that person come from? What kind of device did they use? Did they make use of multiple devices? Was it paid content or simply organic?
For marketers who make use of several advertising platforms, like Google Ads, LinkedIn Ads, Pinterest, etc will still need a universal attribution solution that works across your entire marketing ecosystem, and that’s where Facebook Attribution comes in. With Facebook Attribution, you can understand the impact your ads have across various publishers, channels and devices.
One key element Facebook Attribution focuses on is proving your social ROI, better linking online ad efforts to offline conversions and bottom line sales, and better measure your Facebook performance.
Tips on how to get started here.
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