We are a Level 1 Contributor and as we are a value adding entity, our procurement spend recognition level is 135%

Established over a decade ago, Libra continues to position ourselves as leaders in township marketing, “formalising an informal market.” We are of the firm belief that unseen of, unheard of will be unsold. Our success lies in the relationships we have built and maintained with reputable brands. Libra is one of the only businesses that specialises and excels in providing a service to the FMCG sector in the Main Market in SA with a footprint into Africa.

Main Market Definition:

Libra encompasses urban/semi-urban/ rural townships that typically service a previously disadvantaged consumer base. Libra only calls on licenced outlets. It comprises multiple tiers of trade customers. The consumer base is broad, and includes consumers of standard as well as premium brands. The majority have value packs as their “fast sellers”.

Our Mission:

To be a commercial marketing service provider that ensures that retail entities are able to effectively increase brand awareness and influence the purchase decision at the point of sale by offering innovative, effective brand communication solutions in all markets.