SALES & MERCHANDISING
Perfect Consumer Conversion Environment
Zone Diagram
PRO-ACTIVE SALES SOLUTION

We use our business model through the value chain. This combines the roles of:

  • Pro-active sales
  • Merchandising – ambient and cold
  • Pricing management at store level
  • Promotions and consumer interactions
  • Product quality management
  • Complete push and pull activity

The proposed sales and merchandising model explained in its most simplified form:

The reps will use Bulk Breakers and Redistributors as their home base and will call on these Bulk Breakers and Redistributors, top taverns and spazas in that specified area (zone). They will be tasked with activating all the FMCG sales drivers at store level. These are quality, distribution, visibility, persuasion, promotion, price as well as placing the order.

VISIBILITY
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MAKING BRANDS VISIBLE IN THE EMERGING MARKETS

Libra has been supplying tailor-made visibility solutions in the retail and wholesale sector. Libra is your choice, if you would like to stand out in the crowd when it comes to store level visibility.

WALL MURALS: A VISIBILITY SOLUTION IN THE MAIN MARKET

Some Advantages:

  • The ease of the application
  • Score CSI credits as an initiative
  • Your brand can be visible at Point of Purchase
  • Outweighs any other form of in-store branding
  • Speed of execution, up to 120 walls per day

We only use the highest quality paints, such as Prominent Paints. They are South Africa’s third-largest branded paint producer and are a fully integrated member of PPG, a global maker of paints since 1883. Prominent Paints specializes in high industrial and decorative paints, manufactured in Alrode, Johannesburg and distributed nationally. Specially formulated acrylic paints with light/fast colour pigments to prevent UV fading.

NEW PRODUCT LAUNCHES
New Product Launches - NEW

SUCCESSFULLY LAUNCHING NEW BRANDS

Libra has successfully launched numerous new brands and pack extensions in the townships. The Libra expertise and relationships within our place of trade provides speed at scale and meaningful interaction with the customer and consumers, we have found that a combination of these factors is essential for a new brand to gain traction in a cluttered environment.

CATEGORY MANAGEMENT
NEW pic 10Dec
“CATMAN” INNOVATION & IMPLEMENTATION

Libra is at the forefront of Category Management at store level. Libra has a proven track record in creating fit-for-purpose category management solutions that break through the clutter in the difficult South African Township environment.

SIGNIFICANCE OF CATEGORY MANAGEMENT:

Some Advantages:

  • Increased sales, goodwill and market share
  • Proper care and devotion to each item of merchandise
  • Increased sales further lead to increased turnover
  • Maximize shelf efficiencies
  • Less inventory shrinkage
  • Enhances customer knowledge level
  • Classifies the performance of brands as doing well, not doing well, problem brands, etc.
ACTIVATION VEHICLES
Activation Vehicles - NEW
BRAND ACTIVATION

Libra has the capability to activate any brand or product in townships on a very short timeline. Whatever the message, Libra has the capability to communicate with consumers at ground level nationally.

Libra acts as a ‘one stop shop’ in procuring and managing activation vehicles in trade.

Libra has over the last ten years managed activation and marketing vehicles for various prominent brands.

EXPERIENTIAL MARKETING
NEW PIC 3 Dec
TAVERNER TRAINING: PERFECT SERVE APPLICATION TRAINING

Increasingly affluent black township-based consumers are keen to demonstrate their individuality and affluence through ‘badging’ when interacting with products. However, these mobile consumers are becoming aware of the differences between the offering they see in the Formal On-Trade versus what they experience in township outlets (which should not exist).

Education of bar staff and consumers is very haphazard in the Main Market with a general lack of formal market training exposure. It is Libra’s mission to give the South African consumer a choice over and above the beer that they’ve only been exposed to.

EDUCATION AT STORE LEVEL

Libra is the answer if you would like your consumer audience to experience your brand intimately. We are experts at tastings and One-on-One consumer interactions.

RESEARCH TEAMS
Research Teams - NEW
RESEARCH IN CONSUMER BEHAVIOUR

Libra has the capability to do township marketing research in consumer behaviour at store level nationally. A qualified team will collect and analyse the data, and present the insights back to your business.

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