We use our business model through the value chain. This combines the roles of:
- Pro-active sales
- Merchandising – ambient and cold
- Pricing management at store level
- Promotions and consumer interactions
- Product quality management
- Complete push and pull activity
The proposed sales and merchandising model explained in its most simplified form:
The reps will use Bulk Breakers and Redistributors as their home base and will call on these Bulk Breakers and Redistributors, top taverns and spazas in that specified area (zone). They will be tasked with activating all the FMCG sales drivers at store level. These are quality, distribution, visibility, persuasion, promotion, price as well as placing the order.